{"schemaVersion":"ready-scan.resource-sources.v1","locale":"en","path":"/sources/source-7fac4dda5ca29308","canonicalUrl":"https://readyscan.ai/sources/source-7fac4dda5ca29308","machineUrl":"https://readyscan.ai/discovery/sources/source-7fac4dda5ca29308.json","page":1,"pageSize":48,"totalCount":1,"totalPages":1,"previous":null,"next":null,"kind":"source","source":{"id":"source-7fac4dda5ca29308","url":"https://hook-iq.com/faq","title":"HOOKiQ: /faq","publisher":"hook-iq.com","publicationCount":1,"modifiedOn":"2026-10-20","path":"/sources/source-7fac4dda5ca29308","canonicalUrl":"https://readyscan.ai/sources/source-7fac4dda5ca29308","machineUrl":"https://readyscan.ai/discovery/sources/source-7fac4dda5ca29308.json"},"items":[{"key":"subject:Q140050382","citations":[{"id":"source-7fac4dda5ca29308","url":"https://hook-iq.com/faq","title":"HOOKiQ: /faq","publisher":"hook-iq.com","accessedOn":"2026-10-20"}],"editions":[{"language":"en","title":"HOOKiQ","description":"Australian AI audience simulation platform that generates synthetic personas and predicts marketing reception.","path":"/entities/hookiq-q140050382","canonicalUrl":"https://readyscan.ai/entities/hookiq-q140050382","machineUrl":"https://readyscan.ai/discovery/entities/hookiq-q140050382.json","modifiedOn":"2026-10-20"}],"subject":{"slug":"hookiq-q140050382","name":"HOOKiQ","questions":[{"question":"What is HOOKiQ?","path":"/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-8bb75f9faf2871012bda"},{"question":"How does HOOKiQ work?","path":"/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-f716a99f49f1cb92c05f"},{"question":"Is the simulation data real or AI-generated?","path":"/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-4adc3a15ffe79d6cd90b"},{"question":"What are the AI personas based on?","path":"/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-302f0fb66708db38a85e"}],"facts":[{"id":"content-native-digital-agencies-4b30356162f6e6a8-a-8bb75f9faf2871012bda","label":"What is HOOKiQ?","value":"“HOOKiQ is an AI-powered audience simulation platform that helps marketing, communications, and brand teams predict how target audiences will react to campaigns, product launches, or public statements before they go live.”","path":"/entities/hookiq-q140050382#company-fact-content-native-digital-agencies-4b30356162f6e6a8-a-8bb75f9faf2871012bda","questionPaths":["/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-8bb75f9faf2871012bda"]},{"id":"content-native-digital-agencies-4b30356162f6e6a8-a-f716a99f49f1cb92c05f","label":"How does HOOKiQ work?","value":"“You upload a document describing your campaign, product, or message (PDF, Word, or plain text). HOOKiQ either auto-infers persona attributes from the document or lets you select demographic dimensions yourself: age, gender, region, ethnicity, education, political affiliation, and more.”","path":"/entities/hookiq-q140050382#company-fact-content-native-digital-agencies-4b30356162f6e6a8-a-f716a99f49f1cb92c05f","questionPaths":["/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-f716a99f49f1cb92c05f"]},{"id":"content-native-digital-agencies-4b30356162f6e6a8-a-4adc3a15ffe79d6cd90b","label":"Is the simulation data real or AI-generated?","value":"“Every persona, post, and reaction in a HOOKiQ simulation is AI-generated using large language models tuned to the audience definition you provide. It is not real social media data and personas are not real people. Think of it as a directed audience simulation, useful for predicting reactions and stress-testing messaging.”","path":"/entities/hookiq-q140050382#company-fact-content-native-digital-agencies-4b30356162f6e6a8-a-4adc3a15ffe79d6cd90b","questionPaths":["/entities/hookiq-q140050382#company-answer-content-native-digital-agencies-4b30356162f6e6a8-a-4adc3a15ffe79d6cd90b"]},{"id":"content-native-digital-agencies-4b30356162f6e6a8-a-302f0fb66708db38a85e","label":"What are the AI personas based on?","value":"“Each persona is built from two ingredients: the demographic parameters you give it (age, location, profession, interests, beliefs) and the AI's training knowledge of how real people with those characteristics talk and behave online. 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