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Accornero defined it as a formal academic discipline, with research published on SSRN and in the California Management Review.”","path":"/entities/the-ai-praxis-q140438016#company-fact-content-native-digital-agencies-586f6366c6a5ef04-a-f45317db4cd305e481d7","questionPaths":["/entities/the-ai-praxis-q140438016#company-answer-content-native-digital-agencies-586f6366c6a5ef04-a-f45317db4cd305e481d7"]},{"id":"content-native-digital-agencies-586f6366c6a5ef04-a-0500cc3fa817b0af396a","label":"What is The Shopper Schism?","value":"“The Shopper Schism, a registered trademark, names the structural separation of the consumer, who needs, from the shopper, who chooses, once an algorithm does the choosing. 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