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Work starts with a two-hour design summit that lands the strategy recommendation and the concept proposal.”","path":"/entities/dubit-q115913821#company-fact-content-native-digital-agencies-9b4c8a93e77a18ec-a-63677f7ee1ff5699e3a5","questionPaths":["/entities/dubit-q115913821#company-answer-content-native-digital-agencies-9b4c8a93e77a18ec-a-63677f7ee1ff5699e3a5"]},{"id":"content-native-digital-agencies-9b4c8a93e77a18ec-a-55375adc9c252198a484","label":"Should we integrate into popular games, build our own game or sell virtual merchandise?","value":"“We match the route to the goal. Appearing in existing popular games buys reach on a four to eight week campaign, and it is where most brands start.”","path":"/entities/dubit-q115913821#company-fact-content-native-digital-agencies-9b4c8a93e77a18ec-a-55375adc9c252198a484","questionPaths":["/entities/dubit-q115913821#company-answer-content-native-digital-agencies-9b4c8a93e77a18ec-a-55375adc9c252198a484"]},{"id":"content-native-digital-agencies-9b4c8a93e77a18ec-a-0f573a0a9fe1035cebde","label":"How do you pick which games our brand should be in?","value":"“We treat game selection as media planning rather than brand fit. Across a sample of 100 games in our network of 100+ partner games, audiences run from about 90% male to 85% female.”","path":"/entities/dubit-q115913821#company-fact-content-native-digital-agencies-9b4c8a93e77a18ec-a-0f573a0a9fe1035cebde","questionPaths":["/entities/dubit-q115913821#company-answer-content-native-digital-agencies-9b4c8a93e77a18ec-a-0f573a0a9fe1035cebde"]},{"id":"content-native-digital-agencies-9b4c8a93e77a18ec-a-844c3f02efd20a2b887f","label":"Should we be in the biggest games on Roblox?","value":"“Usually not. A top 20 game costs two to five times more per thousand visits than games ranked 20 to 200. Running in three to five games at once buys similar reach for a fraction of that. Manchester City ran in six popular games for eight weeks and was played 57 million times, with 301 million impressions.”","path":"/entities/dubit-q115913821#company-fact-content-native-digital-agencies-9b4c8a93e77a18ec-a-844c3f02efd20a2b887f","questionPaths":["/entities/dubit-q115913821#company-answer-content-native-digital-agencies-9b4c8a93e77a18ec-a-844c3f02efd20a2b887f"]}]},"selected":{"language":"en","title":"Dubit","description":"Dubit: “Dubit is a UK-based digital agency founded in 1999 that specialises in youth audience research, Roblox game development, and immersive commerce for brands targeting Gen Z and Gen Alpha.”","path":"/entities/dubit-q115913821","canonicalUrl":"https://readyscan.ai/entities/dubit-q115913821","machineUrl":"https://readyscan.ai/discovery/entities/dubit-q115913821.json","modifiedOn":"2026-10-22"}}],"versionId":"fnv1a64:195bc206dc2b9092"}