{"schemaVersion":"ready-scan.discovery-resource.v1","id":"urn:readyscan:discovery:interpret-bing-ai-performance-insights:zh-Hant","slug":"interpret-bing-ai-performance-insights","kind":"guide","inLanguage":"zh-Hant","canonicalUrl":"https://readyscan.ai/zh/insights/interpret-bing-ai-performance-insights","machineUrl":"https://readyscan.ai/zh/discovery/resources/interpret-bing-ai-performance-insights.json","title":"Bing AI Performance 洞察能告訴你甚麼，不能證明甚麼","description":"實用指南，說明如何解讀 Bing 的意圖與主題標籤、引用佔比、時段比較和被引用頁面活動，而不把它們誤當排名、流量或原因。","h1":"如何解讀 Bing AI Performance 洞察","summary":"如果你想知道 Bing AI Performance 的變化對網站代表甚麼，本指南會協助你結合脈絡解讀，再決定值得調查甚麼。","answer":{"question":"Bing AI Performance 實際量度甚麼？","text":"Bing AI Performance 報告你的內容何時在受支援的 AI 使用體驗中獲得引用，並呈現查詢脈絡和時間變化。可用它找出值得調查的模式，再檢視相關頁面，並把流量或業務成果分開報告。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559"]},"sections":[{"title":"按每個報告視圖實際呈現的內容來解讀","body":"Bing Webmaster Tools 會報告 Microsoft Copilot、Bing 的 AI 生成摘要及部分合作夥伴整合中的引用活動。撰寫 campaign 或客戶報告時，應清楚交代觀察範圍，讓人可以核對：報告時段、grounding 查詢或主題、相關的被引用網址，以及你談的是引用數量還是引用佔比。引用佔比是相對於同一查詢中所有網站所示引用的比例；即使你網站的引用數量維持不變，其他網站獲得的引用改變也可能令佔比變動。應一併查看引用數量和可比較的時段，並將結果描述為報告所呈現的引用存在變化，而非排名或流量增長。清楚列出下一步：檢視被引用頁面和查詢脈絡，並透過自己的分析數據分開核實造訪或業務成果。這份報告並不能證明那些成果。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559","article-source-80b7f99aa77420bf","article-source-9ffde7420f8fba19","article-source-d5f89fa9ec3fd3f2","article-source-e47414458b9f6912"],"table":{"caption":"報告視圖呈現甚麼，以及仍未能證明甚麼","columns":["報告視圖","呈現內容","不能證明"],"rows":[["意圖和主題","對 grounding 查詢及較廣泛查詢群組所作的分類。","用戶意圖的確切說明，或網站涵蓋主題的完整地圖。"],["引用佔比","同一 grounding 查詢中，該網站佔所有網站所示引用的百分比。","流量佔比、排名、質素評分，或與競爭對手網域的比較。"],["時段比較","所選時段內的引用活動。","內容修改造成了差異。"],["引用數量和被引用頁面","受支援的 AI 使用體驗及網址中的已報告引用活動","呈現位置、頁面重要性，或推薦。"]]},"figure":{"src":"/assets/insights/generated-interpret-bing-ai-performance-insights-8c42c64d83e70cae2a442f159843a89dd8a341befb32a6d0fc574f6a01dc0ff4-zh-hant.png","width":1536,"height":864,"alt":"「如何解讀 Bing AI Performance 洞察」的概念示意圖：按每個報告視圖實際呈現的內容來解讀。","caption":"「按每個報告視圖實際呈現的內容來解讀」概念示意圖。"}},{"title":"把查詢脈絡視為有用但不完美的分類","body":"報告中的 grounding 查詢只是整體引用活動的樣本，因此某項查詢未出現在報告中，不能證明沒有發生引用。意圖和主題標籤是由持續演進的 AI 和機器學習系統產生的分類；在預覽階段，標籤可能較寬泛，尤其是小眾主題。檢視 campaign 或內容時，可把可用的查詢和被引用頁面脈絡，與你想觸及的受眾需要及頁面目的作比較。把兩者不相符視為調查線索，而非直接判定內容有缺口。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559"]},{"title":"修改頁面前，先調查變化","body":"不同時段的引用活動有差異時，先從與推廣活動或客戶決策相關的 grounding 查詢或被引用網址着手，再比較相關時段。在可行情況下，保持查詢和日期範圍長度一致。記錄查詢、被引用網址、日期、引用數量和引用佔比，作為下次檢視的基準。檢視被引用頁面及相關陳述，對照受眾需要和頁面目的。按頁面與推廣活動及業務的關聯，安排檢視優先次序；這是團隊的決定，不是報告本身提供的結論。\n\n記下觀察到的情況和下一步要檢查的事項。如有修改內容，記錄修改了甚麼及何時修改，之後再檢視同一查詢和可比較的日期範圍。這樣有助解讀檢視結果，但不能證明修改造成其後的差異。亦應考慮可能的影響因素，例如用戶行為或需求變化、模型演進、新鮮度訊號、合作夥伴更新週期、競爭內容，以及整個網絡的廣泛變化。如果找不到具體問題，便繼續觀察，不要只為追逐指標而修改文案。如要同時報告造訪、潛在客戶或銷售，應使用自己的分析或業務數據，不能把時間上的先後當作引用變化造成該成果的證明。","sourceIds":["article-source-229953e8b500b559","article-source-9ffde7420f8fba19","article-source-d5f89fa9ec3fd3f2","article-source-e47414458b9f6912"]}],"sources":[{"id":"article-source-149083f7f35c11c9","title":"AI Performance in Bing Webmaster Tools","publisher":"Microsoft Bing","url":"https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/","accessedOn":"2026-10-19"},{"id":"article-source-229953e8b500b559","title":"AI visibility insights: intent, topics and citation share","publisher":"Microsoft 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