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  1. SignalWorks

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    SignalWorks: “Your AI department, sized to how you want to work. SignalWorks builds, deploys, and maintains custom AI systems for small businesses, founder-led brands, and agencies.”

    • What is answer engine optimization (AEO)?

      “AEO is the practice of measuring and improving how AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews describe your brand. Where SEO is about ranking in a list of links, AEO is about whether the engine names you, and names you correctly, in the answer it gives a buyer.”

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    • How is AEO different from SEO?

      “SEO optimizes for where you appear in a ranked list of search results. AEO optimizes for the synthesized answer an AI gives directly, where there may be no list at all. They share inputs like content and structured data, but AEO also depends on entity signals the engines use to know who you are.”

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    • Which AI engines do you measure?

      “We measure across five: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Engines disagree with each other, so measuring one is not enough to know what buyers actually see.”

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