Immerss
Immerss: “AI-powered live shopping platform that transforms online shopping with virtual co-shopping, outbound clienteling, and live shopping events”.
What do we need to run our first live event?
“Less than most brands expect, and our own production guide puts the minimum at a phone with a decent camera, a ring light, a clip-on microphone, a tripod and a clean background, on a wired connection rather than office wi-fi.”
在公司资料中查看How long should a live event actually run?
“About three quarters of an hour, and the shape matters more than the length. Our production guide runs five minutes to open and introduce the host, thirty to forty minutes of products at two to five minutes each, and five minutes to close — which is where the eight-to-ten product list comes from.”
在公司资料中查看How often do we have to run events for this to be worth it?
“On a consistent schedule rather than as a campaign — weekly is the cadence our guide recommends, and the consistency matters more than the frequency, because an audience that knows when you go live is what turns a one-off into a channel. Start with a rhythm you can actually hold through a busy quarter.”
在公司资料中查看