Immerss
“One layer over a storefront: an AI sales agent, live advisors and shoppable video, configured for how the brand sells and measured in revenue.”
Immerss
Immerss: “AI-powered live shopping platform that transforms online shopping with virtual co-shopping, outbound clienteling, and live shopping events”.
Products & services
Questions & answers
We already have a chatbot. Does this replace it?
“Not necessarily. The two are built from opposite premises — a support chatbot exists to end conversations, a sales agent to advance them — so they are pointed in different directions rather than competing for the same job.”
Can it add products to the cart?
“Yes, and this is precisely what distinguishes it from a support chatbot. A chatbot can tell a shopper which product fits, but the shopper then has to leave the conversation, find the product, choose the variant and add it themselves — and every one of those steps is a place to drop out.”
Will it invent a product or a price we do not carry?
“It answers out of your catalogue rather than around it: every product, variant, price and policy is synced, and what it recommends comes from what you actually stock, at the price you actually charge. Where a question falls outside that, the conversation goes to a person rather than to a guess.”
How does the AI know when to bring in a person?
“It hands over on the two things it can actually detect. The first is its own edge: it answers out of your catalogue rather than around it, so a question that falls outside — stock that is not in the warehouse, a commitment nobody has authorised it to make — is a handover rather than a guess.”
What if the shopper asks for a person straight away?
“Then they get one, and the AI does not argue about it. Asking outright is the clearest possible signal of intent, and a system that makes someone talk their way past a bot first has spent the goodwill it was meant to be protecting.”
Who takes the handover in a store with three people?
“The same three people — but far fewer conversations, and each one further along. Conversational AI absorbs the bulk of routine inquiries before anyone is involved, which is precisely what makes a small team viable: the arithmetic that does not work is five more associates, and the one that does is coverage underneath the people you already have.”
Do we need physical stores, or a big team of associates, to run this?
“No. This is built for selling to online visitors, and it works without a store fleet behind it — the advisor can be anywhere, and two people who know the product are already a programme. What matters is that whoever takes the call can actually sell the thing, not how many locations you operate.”
Our associates are excellent in person. Is selling on video the same skill?
“It is a related skill, not the same one, and pretending otherwise is what makes rollouts fail. Framing, lighting, narrating what your hands are doing and knowing when to stop talking are all learned separately from selling on a shop floor. Budget for teaching it, start with one category or one client segment, and watch session outcomes weekly before scaling.”
What happens when no advisor is free?
“The AI Sales Agent sits underneath the whole thing. It answers product questions from your catalogue around the clock, qualifies who is worth an advisor's time, and hands over with the context intact so the shopper never repeats themselves.”
What do we need to run our first live event?
“Less than most brands expect, and our own production guide puts the minimum at a phone with a decent camera, a ring light, a clip-on microphone, a tripod and a clean background, on a wired connection rather than office wi-fi.”
How long should a live event actually run?
“About three quarters of an hour, and the shape matters more than the length. Our production guide runs five minutes to open and introduce the host, thirty to forty minutes of products at two to five minutes each, and five minutes to close — which is where the eight-to-ten product list comes from.”
How often do we have to run events for this to be worth it?
“On a consistent schedule rather than as a campaign — weekly is the cadence our guide recommends, and the consistency matters more than the frequency, because an audience that knows when you go live is what turns a one-off into a channel. Start with a rhythm you can actually hold through a busy quarter.”
Company details
- Immerss
“AI-powered live shopping platform that transforms online shopping with virtual co-shopping, outbound clienteling, and live shopping events”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:immerss-q139380833
- Material fingerprint
- fnv1a64:09c581159e60a76d
- Entity revision
- fnv1a64:4db2af04ecda95c7
- Published
- 2026-10-18
- Modified
- 2026-10-18
- Source summary
- Immerss: “AI-powered live shopping platform that transforms online shopping with virtual co-shopping, outbound clienteling, and live shopping events”.