GEO guides
Understand how AI answers describe your brand, make better website decisions, and explain the results to clients.
GEO, AEO and SEO: what changes for your website?
A practical guide to search visibility, AI answers and the content decisions that help buyers understand your business.
New to GEO? Start here
Measure your visibility
Start with relevant buyer questions. Choose a tool and understand what mentions, citations, recommendations and coverage actually tell you.
How to read Bing AI Performance insights
Understand what Bing Webmaster Tools reports about citations, query context and changes over time, and what those observations cannot prove.
Set Up Better Search Console Analysis with AI
Google’s AI-powered configuration can turn a plain-language campaign question into Search Console filters, comparisons and metrics. Learn how to frame the request, check what the report configured and use the data responsibly.
Understand competitor selection
Read the actual answers and cited sources to understand which alternatives appear and what information buyers need.
Choose useful improvements
Turn what you learn into useful content, clearer business information and accessible pages. Choose the work that serves your buyers.
Your website changed: how do search and AI answers catch up?
Publishing a corrected page, notifying search engines, getting a page crawled or indexed, and seeing a fresh AI answer are separate outcomes. Use Google Search Console for Google Search, and consider IndexNow for participating search engines. Neither route guarantees an updated answer or a deadline.
AI crawler access is not one switch
Separate controls for search discovery, possible model-training use and visits triggered by a user. The available controls and their effects differ by provider.
Turn Bing AI Visibility Topics Into Content Priorities
Bing’s intent and topic labels can help uncover useful campaign questions, but they are not a publishing queue. Learn how to decide whether to improve a page, fill a genuine gap, investigate further, or leave the signal alone.
Before another AI content push, check the business facts
A practical agency guide to prioritizing accurate location, hours and contact details alongside useful local content, without promising an AI mention.
Use Search Console’s Multimodal Filter to Guide Visual Content Decisions
Google’s new Search Console view shows traffic from specified image-led searches. Learn where to find it, how to assess the pages receiving it, and how to turn observations into thoughtful content tests without mistaking a reporting signal for proof of impact.
Use Search Console to Make Better Social and Video Content Decisions
Google Search Console’s platform properties reveal how Instagram, TikTok, X and YouTube posts perform across Google Search, Discover and Google News. Learn what the data can tell you, what it cannot, and how to turn search trends into useful content tests.
Explain results and changes
Compare consistent questions over time, then connect visibility observations with traffic and business outcomes when the data supports it.
More guides
Explore specific GEO questions, product developments and practical lessons from the source material.
Understand each AI system
Explore the existing guides to answer visibility, sources and the scope of each experience.
Sources & reference
Check the original evidence and how Ready Scan measures visibility.