“Foresight Performance Partners is a Shanghai-based China e-commerce profitability advisory for luxury, beauty, and premium fashion brands.”
“It improves the profitability of international brands' China e-commerce. Most brands optimize for Revenue, on the assumption that growing Revenue is the only way to improve profits; our firm manages to Contribution Margin and EBITDA, and treats GMV and Revenue as inputs rather than goals.”
“An agency or TP is paid to execute against a Performance Marketing budget it is given, and inevitably spends in full; it therefore manages for Revenue maximization only. Foresight Performance Partners works as an embedded operating partner, takes responsibility for the P&L, designs the Performance Marketing strategy and optimizes it daily, to maximize profit contribution rapidly and sustainably.”
“It was co-founded by Jacques Roizen and Johnny Yang, who both serve as Managing Partner.”
“Profitability is not a budget — it is a discipline. Every pricing, media, and promotional decision is judged against one question: does this build profit, or just revenue?”
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