“Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.”
“The Alliant Intelligence Community is a vetted, members-only community of brands that responsibly contribute privacy-safe data to unlock exclusive benefits, premium audiences and insights, and evidence-based outcomes. The result is a unique Member database with billions of aggregated consumer transactions and millions of donor data points from a diverse range of brands and not-for-profits.”
“A foundational, predictive data asset covering over 95% of U.S. consumers that blends demographic, public, and self-reported data with psychological research to create the most robust view of who individuals are, what they do, and why they make decisions.”
“A consumer purchase and brand affinity and propensity database comprised of known and inferred transaction-based data that helps marketers understand how consumers spend their money and what payment methods and types of products they buy.”
“A B2B marketing database that delivers business, professional, and personal level insights, tapping into the cognitive sciences behind B2B decisions and purchases to help understand decision makers beyond their titles.”
“Third-party marketing data is information about consumers or businesses that is collected and aggregated by organizations other than the brand using it. Marketers use third-party data to expand reach, enrich first-party data, improve targeting, and gain insight into audiences they do not already know well.”
“You can use external data to enrich your customer file, uncover patterns, segment more effectively, and identify opportunities your first-party data cannot reveal on its own. A strong approach is to append external attributes that add purchase behavior, demographics, channel preferences, and motivations to your existing customer records, then use that enhanced view for analysis, targeting, and personalization.”
“First-party data is information a brand collects directly from its own customers and prospects, such as transactions, website activity, CRM data, and owned-channel engagement. Third-party data comes from an external provider and helps extend what a brand knows by adding scale, broader market visibility, and predictive insight.”
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