Roblox Commerce
“Immersive commerce solutions connecting virtual experiences to real-world sales. Shopify-powered storefronts, UGC collections, and in-game purchases on Roblox.”
Dubit
“Dubit is a UK-based digital agency founded in 1999 that specialises in youth audience research, Roblox game development, and immersive commerce for brands targeting Gen Z and Gen Alpha.”
Products & services
Questions & answers
What does a brand strategy engagement with Dubit produce?
“You get a platform recommendation, a concept, a measurement plan and a spend range. Work starts with a two-hour design summit that lands the strategy recommendation and the concept proposal.”
Should we integrate into popular games, build our own game or sell virtual merchandise?
“We match the route to the goal. Appearing in existing popular games buys reach on a four to eight week campaign, and it is where most brands start.”
How do you pick which games our brand should be in?
“We treat game selection as media planning rather than brand fit. Across a sample of 100 games in our network of 100+ partner games, audiences run from about 90% male to 85% female.”
Should we be in the biggest games on Roblox?
“Usually not. A top 20 game costs two to five times more per thousand visits than games ranked 20 to 200. Running in three to five games at once buys similar reach for a fraction of that. Manchester City ran in six popular games for eight weeks and was played 57 million times, with 301 million impressions.”
How do you design apps for children?
“We co-design with children and families from the start. Workshops, play sessions, and prototype testing with the actual age group we are building for. AI accelerated prototyping means we explore more ideas and test more variants in less time. Every product goes through multiple rounds of testing with real users before full development begins.”
How do you ensure apps are safe for kids?
“Safety is built into the design from day one. We follow: - COPPA guidelines - Age-appropriate design codes - Accessibility standards (WCAG 2.2 AA) For products used in schools or clinical settings, we work with safeguarding specialists and data protection officers to meet institutional requirements.”
How long does it take to build a kids app?
“A focused prototype can be ready for user testing in weeks. A full product typically takes three to six months from discovery to launch, including co-design research, iterative prototyping, and educational or clinical validation where needed. We structure projects in phases so you can validate the concept before committing to full production.”
Can you sell real products inside Roblox?
“Yes. Roblox supports real world commerce through Shopify and Amazon integrations. Players can browse and purchase physical products without leaving the game. We built the first Amazon powered storefront on Roblox for Maybelline, and Adidas sells real world apparel through their Roblox store powered by Shopify.”
How much do Roblox players spend on virtual items?
“Roblox players bought over 2 billion virtual items last year. The average price point is under $1, but volume is enormous and limited edition items can sell for thousands. One Adidas item sold for $25,000. The model is high volume, low price, with limited drops creating urgency.”
What is the difference between virtual merch and immersive e-commerce?
“Virtual merch is avatar clothing and accessories that players buy and wear inside Roblox. It generates revenue directly and builds brand visibility: players wearing your items are seen across every game they play.”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:dubit-q115913821
- Material fingerprint
- fnv1a64:4a28e0a54ae8c100
- Entity revision
- fnv1a64:1ed3c498a77527f6
- Published
- 2026-10-22
- Modified
- 2026-10-22
- Source summary
- Dubit: “Dubit is a UK-based digital agency founded in 1999 that specialises in youth audience research, Roblox game development, and immersive commerce for brands targeting Gen Z and Gen Alpha.”