“GEO (Generative Engine Optimization) is the process of optimizing a website and its content to appear in answers generated by AI systems such as ChatGPT, Perplexity, Claude, Yandex Neuro and others. Unlike traditional SEO, GEO focuses not on search rankings but on how frequently an AI cites your brand when answering user queries.”
“SEO optimizes a website for search engine algorithms (Google, Yandex) and affects rankings in search results. GEO optimizes content for AI systems that give direct answers to users — without a click to your site. Key GEO factors include content structure, source authority, citability and entity signals.”
“First mentions in Perplexity and ChatGPT typically appear within 2–8 weeks after proper technical setup. Stable visibility takes 2–3 months. The parametric memory of AI models updates more slowly — 6–18 months.”