“Haney Strategy provides fractional CMO and AI advisory services: fractional marketing and technology leadership for SMB and mid-market B2B companies, with deep experience in the MSP and office technology channels, turning AI pressure, scattered marketing, and disconnected growth systems into practical, measurable execution.”
“Ongoing senior marketing and technology leadership on retainer: an experienced marketing and technology leader who works with the business for part of the week, with ten hours of Jim Haney's time reserved each week on an agreed scope.”
“Organic SEO and answer engine optimization for an established B2B service company, so buyers can find it, trust it, and choose it in Google and in AI answers. A $2,500 Visibility Review, credited in full to the $10,000 Search & AI Foundation: ninety days for assessment and implementation, then an included re-test ninety days after the agreed work goes live.”
“We agree on priorities, responsibilities, and deliverables that fit ten hours of my time each week and the resources available. Major website builds, CRM migrations, extensive data cleanup, and work beyond the agreed capacity are scoped separately. Media, software, and additional agreed resources cost extra.”
“Yes. I work with your team, agencies, and technology partners, with clear responsibilities and an agreed plan. Your business retains the decisions about budgets, pricing, and commitments.”
“Yes. A $2,500 Visibility Review provides an independent diagnosis and implementation brief. Claude Team Training can begin with one workflow over two weeks for $1,750, credited toward the full $6,500 engagement if you continue. The right starting point depends on what you need to improve.”
“One recurring task with an agreed list of what goes in, repeatable instructions, a defined output, and a named reviewer. The three workflows serve one team and one area of work. We scope their complexity before starting. Claude is the AI assistant built by Anthropic; Haney Strategy is an independent practice, not affiliated with or endorsed by Anthropic.”
“No. Your team needs to understand its own work and be willing to practice. We build in plain language and document the steps so people can use them again.”
“We discuss that on the introductory call. This program uses Claude, so it needs to be approved for your company’s work. If your current tools already solve the problem, that matters to the recommendation.”
“A fractional CMO is an experienced marketing leader who works with your business for part of the week. My engagement includes ten hours of personal leadership and hands-on work each week, focused on an agreed scope.”
“If your business needs daily executive leadership and has enough ongoing responsibility to support it, a full-time marketing leader may be the right investment. Fractional leadership fits when you need senior direction and direct involvement for part of the week. I can also work alongside an internal marketer or agency, with responsibilities agreed from the beginning.”
“We start with their role, strengths, and capacity. I can provide direction, work alongside them, and fill agreed gaps. If your team already has the leadership it needs and simply needs more production, a specialist may be a better fit.”
“Good SEO remains part of the foundation. This engagement also examines how specific answer engines access and describe your business, which sources support their answers, and what changes after improvements. We start by understanding what your current provider already covers and where a useful gap exists.”
“No. Platforms control their results, and answers vary by question and context. I commit to a defined scope of work, documented testing, and an honest account of the evidence. A completed fix, an AI citation, and a qualified inquiry are three different results.”
“No blanket rule. Clear information, credible evidence, and working inquiry paths strengthen what you already spend. A controlled paid test can run while organic visibility develops. The principle is to strengthen the foundation before automatically scaling the budget.”
“Most small sites launch in four to six weeks, depending on how fast feedback comes back. A larger build's schedule is set when we scope it.”
“Your knowledge of your buyers, shared on our calls. Access to your current site, domain, and analytics, if you have them. Your logo and any photos you want to use. And feedback on the words when I send them, since that pace sets the launch date. I handle the writing, so your part is reading and reacting.”
“You can, and the tools are good. A site builder or an AI assistant will give you clean pages quickly.”
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