What does the free audit include?
“A 30-minute conversation to analyse your existing assets, pinpoint the visual and cognitive friction points, and give you concrete ways to optimise them.”
“Maikkom, l'abonnement de graphisme illimité fondé sur le design cognitif : sciences cognitives appliquées à la création graphique pour la performance. À Aix-en-Provence, à distance partout en France.”
“A 30-minute conversation to analyse your existing assets, pinpoint the visual and cognitive friction points, and give you concrete ways to optimise them.”
“You can submit as many requests as you like. They are handled one at a time. There is no cap on the total number of designs per month.”
“Cognitive design works across every industry. It is based on how the human brain works, not on any specific field.”
“It depends on the plan. Maikkom Pro has no commitment and can be cancelled at any time (effective at the end of the current month). Maikkom Pro+ runs on a 12-month commitment, then renews automatically for further 12-month periods.”
“The method. Every visual is built on the principles of cognitive science: visual hierarchy, mental load, the path of the eye, micro-signals of trust. This isn't decorative design, it's design that performs.”
“Cognitive design means designing graphics from the way the brain actually works, attention, perception, memory, decision-making. Instead of merely aiming for « pretty », it structures the visual to capture attention, be understood, be remembered and trigger action.”
“Neuromarketing studies how the brain reacts to a brand (cognitive biases, emotion, attention); cognitive design applies that knowledge to visual creation. One observes, the other implements.”
“A visual identity is the coherent set of a brand's graphic elements: logo, colours, typography, patterns and usage rules. It makes the brand recognisable and memorable across every touchpoint.”
“The visual identity is the system of signs (logo, colours, typography). The brand guidelines are the document that sets the rules for using it. The logo is only one element of it.”
“First deliverables typically arrive within 72 hours, then iterations follow until approval, source files included.”
“Yes: bespoke showcase and e-commerce websites, designed to convert, with hosting available.”
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