The Diagnostic
“The Diagnostic. Two workshops, fixed fee, from $7,500 USD.”
Murphy & Company
“Murphy & Company is a growth practice for frontier tech. We close the gap between what you've built and what the market wants to buy.”
Products & services
Questions & answers
Is this for us?
“If you're commercialising technically complex technology and need stronger positioning, go-to-market strategy or marketing execution, probably. Some clients come to me because the market doesn't understand them: customers don't grasp what they've built, fundraising stalls at the narrative level, partners describe them differently in the room.”
Can you just run our marketing?
“Yes, through Growth Quarters. Each one is 90 days built around a single outcome, ending in a re-score, run as advisory, done with you, or done for you.”
Are we too early?
“If your product exists and you are in live conversations with investors or customers, you are not too early, and fixing the story now is cheaper than fixing it after a failed raise.”
Do we have to do the Diagnostic first?
“Yes. The Diagnostic is two workshops and a fixed fee from $7,500 USD, and it is the reason the quarters work.”
What does it cost?
“The first step is a 30-minute call. The Diagnostic is a fixed fee from $7,500 USD, principal-led throughout.”
How does this relate to product-market fit?
“Product-market fit asks whether your product solves a real problem at the right price for the right customer. The commercial translation gap asks whether the market can recognise that. You can have the fit and still be stuck in the gap: a strong product that keeps losing on the story.”
Does this apply if I'm pre-revenue?
“Often, yes. The gap shows up first in fundraising, when investors can't quickly see what you're building, why it matters and why now. If your raise is stalling on the story rather than the science, the gap is already costing you.”
How long does it take to close the gap?
“The first shift often comes as soon as the story is rewritten: investor and sales conversations get cleaner. Getting the market to repeat it takes longer, because the story has to travel through decks, tenders, partners and new hires. That's why Built to Bought™ re-scores every 90 days.”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:murphy-company-q140445341
- Material fingerprint
- fnv1a64:444083752ae223e6
- Entity revision
- fnv1a64:61150d1094715572
- Published
- 2026-10-23
- Modified
- 2026-10-23
- Source summary
- Murphy & Company: “Murphy & Company is a growth practice for frontier tech. We close the gap between what you've built and what the market wants to buy.”