What does “Noosh” mean?
“Persians say “Noosh” as a response to “Cheers” when drinking, sharing a wish for joy and warmth. The word has ancient roots in the Avestan language, where it originally meant “immortal” or “eternal.””
“Noosh Gin is Canada’s first gin infused with Persian botanicals, crafted with Persian saffron and Persian rose to celebrate culture, heritage, and modern craft distillation.”
“Persians say “Noosh” as a response to “Cheers” when drinking, sharing a wish for joy and warmth. The word has ancient roots in the Avestan language, where it originally meant “immortal” or “eternal.””
“Marand is a beautiful city in Iran known for its quality saffron. Although larger regions are typically recognized for saffron production, Marand’s rich, fertile lands deserve a place in the spotlight. We chose this name to honor and introduce Marand to the world through our unique Gin.”
“Aran & Bidgol is a city known for its remarkable Persian Roses, with Aran representing the historic side of this city. This area has a rich heritage in rose cultivation, which we honor through our Rose Gin. By naming it Aran, we pay honor to this cultural and botanical legacy.”
“We’d love to partner with you! Please reach out to us at sales@nooshgin.ca to start the conversation.”
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