“We're the infrastructure layer for online publishing. Think of us as the operating system that publishers plug into - from content strategy and monetization to distribution, analytics, and exits. Whether you want us to manage everything (turnkey) or teach your team our playbook (consulting), we've got a program for every stage of the publishing journey.”
“We take over your publishing assets completely - content strategy, posting, engagement, ad monetization, everything. You maintain ownership and collect revenue. We earn a percentage of what we generate. Our incentives are 100% aligned: we only make money when you make money.”
“Turnkey means we do everything. You sit back, we manage your assets, and you collect checks. Consulting means we transfer our entire playbook to your team - SOPs, strategies, templates, weekly coaching calls, and direct access to our operators. You keep 100% of revenue and pay a flat consulting fee.”
“You do not submit it. Google says content becomes eligible for Discover once it is indexed and meets Discover's content policies, with no special tags or structured data required.”
“It was a core update built specifically for Discover, released February 5, 2026, for English language users in the US first. Google said it would show more locally relevant content, reduce sensational content and clickbait, and favor in-depth, original, timely content from sites with expertise in a topic.”
“Discover traffic earns through the display ads on your page, so the value depends on your ad stack, your layout, and whether the reader views a second page.”
“Google has not said what the September 2026 spam update targets or whether it touches Discover, and its rollout began September 24 with an estimate of up to two weeks. Match any Discover drop to its date in Search Console and wait for Google to mark the rollout complete before drawing conclusions.”
“Across ten years it is the most resilient platform for publishers. It changes, sometimes sharply, but every change has been survivable, and each successive era has paid more money to publishers who adapted. Record payouts of nearly $3B to creators in 2025 are the clearest evidence the platform is investing in publishers, not abandoning them.”
“It proved the opposite over time. The program hit a small, vocal share of publishers hard, but most of the community adapted, and the 2020 to 2022 period that ran inside the fact-checking era was one of the strongest on record for operators who stayed.”
“Two things at once. Facebook replaced third-party fact-checking with Community Notes, which moved penalties from the page level to the post level, so a single bad post no longer threatens the whole asset. And Facebook began allowing and surfacing political and breaking news again. Lower downside and restored distribution arrived together.”