Ads campaign management
“Google Ads, Meta Ads, TikTok Ads and the new ChatGPT campaigns. We are a Google Partner. Campaigns inside a strategy, with measurement across chains of impact.”
Sequel
“Sequel is the benchmark consulting firm for digital media: strategy, communications, technology and execution in a single growth system, from search engines to AI, for media companies, businesses and institutions.”
Products & services
Questions & answers
How much does campaign management cost?
“The management fee depends on the number of channels, account complexity and spend volume, and we define it after seeing the real situation. What we do not do is tie our fee to a percentage of the budget: it would create the wrong incentive, pushing us to make you spend more.”
Do you manage ChatGPT campaigns, and since when is that possible?
“ChatGPT Ads has been available in Europe since 24 August 2026. In this first phase buying runs through the large media groups, while direct self-service management is announced as the next step. In the meantime we prepare creative, measurement and organic presence, so that when access opens up the work is already done.”
What difference does being a Google Partner make?
“On the practical side it gives direct access to support, features in beta and benchmark data. On the question of choosing a supplier it says less than many claim: no badge guarantees that campaigns will pay off.”
Do you offer AI Act compliance consulting?
“Yes. We support companies and publishers in adapting to the AI Act: mapping AI systems and roles (provider or deployer), Article 50 transparency obligations (chatbots, generated content, deepfakes), marking of synthetic content, AI literacy and governance. A path proportionate to actual risk, with clear priorities ahead of 2 August 2026.”
Where do you start when integrating AI into an organization?
“With processes, not tools. The first step is an assessment that maps workflows and identifies where AI generates measurable value: content production, analysis, repetitive activities. From there, a roadmap ordered by impact, starting with quick wins.”
Will AI replace people on my team?
“Our approach is co-intelligence: AI accelerates the work, people own the value. The best results come from trained teams that govern the tools, which is why training is part of every project.”
What guarantees are there on quality and confidentiality?
“Adoption always goes through governance: usage guidelines, quality control of outputs, data management and confidentiality protocols. We define the rules before turning on the tools.”
Do you also develop custom solutions?
“Yes. We build AI-based platforms and tools in-house: we have been doing this for years for our own monitoring and analysis work. If your process requires a dedicated solution, we design and build it.”
Data formats & record details
Download this profile and inspect its supporting evidence.
- Entity ID
- urn:readyscan:entity:sequel-q140681266
- Material fingerprint
- fnv1a64:383795f79063d7b5
- Entity revision
- fnv1a64:5613de9cf2c2d9fd
- Published
- 2026-10-21
- Modified
- 2026-10-21
- Source summary
- Sequel: “Sequel is the benchmark consulting firm for digital media: strategy, communications, technology and execution in a single growth system, from search engines to AI, for media companies, businesses and institutions.”