“Internet television for viewers aged 50+ in Poland. New video published every day across YouTube, Facebook, Instagram and TikTok.”
“Silver TV is an internet television channel made for viewers aged 50 and over in Poland, publishing new video every day on YouTube, Facebook, Instagram, and TikTok. Its content was played 16.9 million times in June 2026, and 81.8% of its viewers are 45 or older.”
“Yes. Silver TV produces its own lifestyle formats for viewers aged 50+, including a morning show, recorded studio series, and features filmed on location, and owns the rights to them, so licensing and co-production are agreed directly. It also carries partner catalogs on its own channels for companies that want Polish distribution without building an audience first.”
“Yes. Silver TV sp. z o.o. is a Polish company registered in Warsaw since April 19, 2021 (KRS 0000895149) and works with international partners in English. Brands including Tefal, IKEA, Lidl, GSK, and Mattel have appeared in its programming.”
“Silver TV is a Polish internet television channel made for viewers aged 50 and over. It publishes new video every day on YouTube and Facebook and short video on Instagram and TikTok, with lifestyle, health, cooking, culture, and practical guidance produced in a Warsaw studio.”
“Beata Borucka is the face of Silver TV, known to Polish audiences as Mądra Babcia, which translates as Wise Grandma. She hosts the channel’s morning show and works with commercial partners as a brand ambassador on camera.”
“Silver TV has no broadcast license and no cable carriage. It reaches viewers only over the internet — on YouTube and Facebook, and in short form on Instagram and TikTok — so every view is reported by the platform that served it and a campaign can be measured rather than estimated.”
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