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Laundry detergents

Hong Kong · 10 selected brands and products

10 linked reports · Measured:

Two views of the same market.

Score and recommendation rate describe different parts of the result. Read them together.

潔霸 Attack88.5Highest Market Position Score
潔霸 Attack58.3%Highest recommendation rate

Market Position Score

The retained headline score in each brand’s report.

Recommendation rate

How often the brand was recommended in its scored answers.

The full league table

Scores and recommendations are always shown together. Sorting changes the order, not the information.

Score rankBrandMarket Position ScoreRecommendation rateRecommendation rankScored answersMeasuredStandard report
1潔霸 Attack88.558.3%112/12
2碧浪 Ariel78.625%212/12
3Persil 寶絲78.225%212/12
4威露士 Walch48.625%212/12
5獅王潔白物語(TOP)3916.7%512/12
6Tide 汰漬35.18.3%612/12
7威寶22.48.3%612/12
8Bold18.20%812/12
9AXE 斧頭牌10%812/12
9威潔3310%812/12

Ranks compare the measured brands in this market, not every brand worldwide. Values come from each brand’s own standard report.

selected brands and products: 潔霸 Attack · 碧浪 Ariel · 獅王潔白物語(TOP) · 威潔33 · 威露士 Walch · 威寶 · Persil 寶絲 · AXE 斧頭牌 · Tide 汰漬 · Bold

Questions and measurement details

Shared buyer questions

  1. 香港潮濕天氣經常要在室內晾衫,有哪些洗衣劑品牌值得比較? in Hong Kong?
  2. 想在香港超市買日常用洗衣液,每次洗衫的成本不要太高,有哪些品牌值得考慮? in Hong Kong?
  3. 家人不喜歡濃烈香味,在香港有哪些低香味或無香料洗衣劑品牌值得了解? in Hong Kong?
  4. 經常洗運動衫,想比較處理汗味的洗衣劑,香港有哪些品牌值得考慮? in Hong Kong?
Measurement language
en-US
AI systems
ChatGPT · Claude · Gemini · Perplexity
Comparison version
1