Lifesight
Lifesight is a Marketing measurement software company.
How is calibration represented?
“Experiment findings inform the next MMM run through calibration priors. Attribution-layer adjustments are a separate mechanism.”
View in the company profileWhat validation should we expect to discuss?
“Out-of-sample performance, holdout backtesting, residual analysis and appropriate goodness-of-fit measures, alongside experiment evidence.”
View in the company profileCan the technical scope be reviewed before rollout?
“Yes. Use deployment scoping to agree data, assumptions, method fit and the decisions the implementation is intended to support.”
View in the company profileHow is refresh different from retraining?
“MMM refreshes weekly with new data and time-varying coefficients. Retraining happens when needed, such as for new variables, material drift or experiment evidence, often around quarterly.”
View in the company profileCan we export modelled outputs?
“Supported APIs, BI connections and reverse ETL can make outputs available elsewhere. Confirm the fields, permissions and delivery pattern for your workflow.”
View in the company profile