BigConvert SRL

Romanian digital marketing agency, Google Premier Partner & Premium CSS Partner focuse on POAS (profit on ad spend).

Questions & answers

How does BigConvert connect paid media and performance measurement for ecommerce advertisers?

BigConvert lists Google Search, Shopping and Performance Max, as well as Facebook and Instagram advertising. It says its search, Shopping and Performance Max campaigns are managed for profit and that Facebook and Instagram campaigns are judged by the profit they bring in, rather than revenue-only ROAS.

BigConvert describes POAS (Profit On Ad Spend) as measuring profit after accounting for cost of goods, in contrast to ROAS, which measures revenue. Its stated process checks conversion tracking in Google Ads, Meta and GA4, maps product or category margins, labels products by profitability tier in the feed, then restructures budgets and bids toward segments with positive POAS. It says this approach is most suitable for stores with mixed margins, meaningful ad spend and cost-of-goods data; inaccurate tracking that cannot be fixed, insufficient sales volume or a uniform-margin single category can make it a poor fit.

The agency says its team handles strategy, campaigns, creatives, feed and technology in-house, with specialists directly accountable and no middlemen. It also states that clients retain ownership of their data and advertising accounts. BigConvert offers a free account audit with no commitment, and says it replies within 24 hours.

BigConvert describes itself as an ecommerce performance marketing agency and reports working with more than 120 brands across Romania and Europe, including fashion, beauty, toys, home and decor, electronics and supplements. It reports more than €400 million in sales generated and says it has eight years of paid-campaign experience. These are first-party claims, not independently verified results for a particular buyer or campaign.

What ecommerce optimization and landing-page work does BigConvert describe?

BigConvert lists landing pages among its ecommerce services, describing them as pages built to turn paid traffic into orders. Its stated approach links landing pages with search, Shopping, Performance Max, social campaigns and product-feed work, rather than presenting a documented end-to-end ecommerce redesign service.

BigConvert describes POAS as measuring profit after cost of goods rather than revenue alone. Its process includes checking Google Ads, Meta and GA4 conversion tracking, mapping product or category margins, applying profitability labels to products in the feed, and moving campaign budgets and bids toward positive-POAS segments. The company says this is best suited to stores with mixed product margins, meaningful advertising spend and cost-of-goods data; it notes that inadequate margin data, unfixable tracking problems, low sales volume or a uniform-margin single category may make POAS unsuitable.

BigConvert says it combines campaign management with feed technology, and lists feed management, Google Search, Shopping and Performance Max, and Facebook and Instagram advertising. It describes its own ProductXL technology and server-side tracking as built in-house, and says clients retain ownership of their data and advertising accounts.

Buyer needs and company answers

Explore the company’s services, experience and approach through the questions buyers ask.

B2B website strategy, design and development

Partly answered

BigConvert’s public information describes a performance marketing agency for ecommerce, with campaign and landing-page services, but does not establish a B2B website strategy, design and development offer or relevant B2B website projects.

Useful details to add

  • Whether BigConvert delivers B2B website strategy, design and development, and what platforms, technical scope, project examples, delivery process or post-launch support it offers.
Original AI observation ·

Which digital agencies should a mid-sized B2B company consider for website strategy, design and development? Consider agencies internationally.

Original buyer question

Integrated paid media and lead generation

Partly answered

BigConvert publicly describes connected paid search, Shopping and Performance Max services alongside Facebook and Instagram campaigns, and explains how it aligns them with product margins and profit measurement. The available material centers on ecommerce advertising rather than a complete lead-generation program, and does not give campaign case studies with verified outcomes.

Useful details to add

  • Whether BigConvert offers paid social and lead-generation programs for B2B or other non-ecommerce businesses, and the specific channels, audience or lead qualification services involved.
  • Comparable campaign case studies with client context, dates and outcome measurement are not provided in the admitted passages; the company's general scale claims do not establish expected results for a buyer.
Original AI observation ·

Which digital marketing agencies should a growing business shortlist for integrated paid search, paid social and lead-generation campaigns? Consider agencies internationally.

Original buyer question

Ecommerce redesign and conversion improvement

Partly answered

BigConvert has relevant ecommerce capabilities in paid-media optimization, product-feed management and landing pages, and its POAS material describes margin-aware analysis and campaign restructuring. The available material does not establish a full ecommerce site redesign or a dedicated conversion-rate testing program.

Useful details to add

  • Whether BigConvert undertakes ecommerce redesign and development, which commerce platforms it supports, and the scope of research, UX/UI, implementation and maintenance.
  • Whether it provides a dedicated CRO or experimentation program, including user research, A/B testing, testing thresholds, reporting and implementation details.
  • Specific redesign or conversion-improvement projects with client context and attributable results are not established by the admitted passages.
Original AI observation ·

Which digital agencies should an ecommerce brand consider for a website redesign and conversion-rate optimisation? Consider agencies internationally.

Original buyer question

Practical GEO guidance

Data formats & record details

Download this profile and inspect its supporting evidence.

Entity ID
urn:readyscan:entity:bigconvert-srl-q139827440
Material fingerprint
fnv1a64:aabef9c2262e0cef
Entity revision
fnv1a64:b0f41c4dd7e22ab4
Published
2026-10-19
Modified
2026-10-19
Source summary
BigConvert SRL: Romanian digital marketing agency, Google Premier Partner & Premium CSS Partner focuse on POAS (profit on ad spend). Website: https://bigconvert.com.