ED Performance

How could ED Performance support a mid-sized B2B company with website strategy, design and development?

ED Performance describes itself as a German web design and digital marketing agency for SMEs, based in Spangenberg, Hesse. Its first-party materials describe a process that starts by understanding the company, its goals and what the site needs to do. The agency then prepares a finished, clickable demo under a test address before the client approves payment. It describes its sites as individually built rather than based on standard templates, with structured user journeys, UX and user guidance, contact forms and a focus on generating enquiries. Its stated technical practices include responsive design, performance and Core Web Vitals checks, basic SEO setup and accessibility checks; these are the agency’s own descriptions, not independent validation.

The agency’s WESPA Metallsägenfabrik project is an example involving a manufacturing business. ED Performance says it redesigned the company website alongside a recruiting campaign and a short-form careers page, adding workplace photography to show the factory and staff. The project illustrates website work for an industrial employer, although the campaign’s recruitment results are not evidence of B2B sales or website lead-generation outcomes.

For an existing website, ED Performance describes an inventory of current URLs and search traffic, followed by a redirect map assigning old addresses to relevant destinations before design begins. The new site is previewed under a test address while the old site remains live; after launch, the agency says it checks redirects and monitors Search Console. The agency states that the 72-hour period applies to the demo once it has the client’s information, not to a completed relaunch: a mature site can take weeks, with timing affected by content, approvals and the number of existing pages. It also distinguishes a full relaunch from a smaller landing page or rebuild where the existing site structure is not the problem.

The agency publishes four website package prices from €1,500 to €17,500 and says the appropriate scope depends on page count, content and functionality. Its listed options include corporate websites, conversion-focused systems, multi-step funnels, tracking and CRM integrations, but these should be confirmed against the specific B2B brief. ED Performance says it provides a fixed written price before work begins, includes three revision rounds, and lets clients take their content, files and access credentials when changing providers, with usage rights governed by its terms. Optional ongoing support is separate; a site can also run without that plan. The published demo timeline depends on receiving the required information, and the build process is described as including one correction round for changes to the demo rather than a second complete concept.

What paid media and lead-generation work does ED Performance describe for a growing business?

ED Performance describes Google Ads, Meta Ads and funnels intended to turn clicks into enquiries, with reporting and measurement. It presents websites, photography, campaigns and recruiting as connected services: photos can be used on the site and in campaigns, while the site supports campaign traffic. The available first-party material does not explain how the agency structures a combined paid-search and paid-social customer-acquisition programme, or specify channel budgets, targeting methods, attribution setup or ongoing optimisation cadence.

For WESPA Metallsägenfabrik, ED Performance says it ran a social-media recruiting campaign in the Melsungen area, supported by a new careers page with a short application form, workplace photography and a broader website relaunch. The agency reports more than 20 applications in one week and a lowest individual cost per application of €3.74, citing the campaign account. These are agency-reported recruitment figures, not customer-lead or sales results. WESPA handled applicant selection and interviews; the agency explicitly excludes those activities from its work. The case also shows a practical capacity consideration: applications arrived faster than the employer could process them.

The WESPA example is specific to recruitment and a local social campaign; it should not be treated as evidence of paid-search expertise or B2B sales lead generation. ED Performance says the cost of a campaign depends on the role, region and campaign duration, and that client budget information is not published for the WESPA project. A buyer should confirm whether both Google Ads and Meta Ads are included in the proposed scope, how media spend and agency fees are separated, what conversion tracking and reporting will cover, and who will handle incoming leads after they are generated.

What ecommerce website and conversion-related work does ED Performance describe?

ED Performance lists website-and-shop work and identifies MOJO Wagyu, a Wagyu producer in Spangenberg, as a website project with a shop. Its materials describe custom website design and conversion-oriented features such as structured user journeys, sales-focused copywriting, multi-step funnels, lead qualification and performance tracking. These descriptions concern the agency’s general website and enquiry-generation offer; they do not establish ecommerce-specific CRO or experimentation capability.

For website projects, ED Performance says it prepares a clickable demo under a test address before the client approves payment, then proceeds after approval. For a relaunch, it describes reviewing existing pages and search traffic, planning redirects before design, keeping the old site live while the new one is tested, and checking redirects and Search Console after launch. Its published delivery boundary is important: the 72-hour period is for a demo after the agency receives the necessary information, not for a completed relaunch. A developed site may take longer depending on content, approvals and the amount of existing material.

The cited first-party materials identify a shop project but do not describe its ecommerce platform, catalogue or checkout implementation, customer research, analytics-based conversion diagnosis, A/B testing, test volume or conversion-rate results. The agency’s published conversion tracking and funnel features should therefore not be read as proof of a dedicated ecommerce CRO programme.