True North Social

What website strategy, design and development work does True North Social describe, and what should a mid-sized B2B buyer verify?

True North Social says it works with clients to understand their business, audience, brand voice, and goals, then plans, designs, and develops responsive websites. Its stated scope includes custom web design and development, WordPress and Shopify work, SEO-aware design, and websites intended to support marketing, lead generation, or product sales. The agency describes tailoring the site to each business rather than applying a one-size-fits-all approach.

The agency lists website projects including Ohana Ukuleles, Lime Studios, Braga Outdoor Lighting, Darkfire Lighting Design, and Thrive Societe. Its website describes work for Thrive Societe that included social media marketing, Facebook ads, and website design, and identifies Bristol Farms as a custom web design project. These are agency-presented examples; the admitted material does not describe project scale, B2B context, or independently verified outcomes.

For redesign work, True North Social describes setting project objectives, identifying important pages, and using website analytics to help prioritize them. It notes that large sites with many pages require more planning and involvement from multiple stakeholders. Its ecommerce redesign material also says functionality depends on the platform and its flexibility, and that timelines can extend when scope changes or additional features and revisions are added. A B2B buyer should confirm platform fit, stakeholder responsibilities, scope, schedule, post-launch ownership and support, and comparable B2B references directly; those details are not established in the available company material.

How does True North Social describe its paid media and lead-generation services, and what remains to verify?

True North Social lists Facebook ads, Google ads, and PPC among its digital marketing services. Its social advertising material describes persona-driven Facebook advertising and campaigns on platforms including Facebook, Instagram, and TikTok; it also presents Instagram advertising as a way to capture leads and nurture prospects. The company says it monitors campaign performance and reports on results, and describes using audience and business goals to shape social strategy.

The company presents its services for businesses ranging from small businesses and entrepreneurs to corporate firms, and describes social media management as a way to build audience relationships and support leads, conversions, and sales. Its public material does not provide a specific paid-search and paid-social campaign plan, channel coordination process, named lead-generation case study with measured outcomes, or details about budget, attribution, and reporting cadence. A growing business evaluating this fit should clarify those points and request relevant examples.

What ecommerce redesign and conversion-improvement work does True North Social describe, and what should a buyer clarify?

True North Social describes building custom ecommerce stores around a brand’s products, audience, goals, and technical requirements, with attention to navigation, responsive layouts, product journeys, and mobile usability. It identifies Shopify as a specialty and also describes Shopify and WordPress work. Its stated development scope can include custom features, product-management tools, third-party integrations, analytics support, and inventory-related functionality. The agency says the feasibility of added functionality depends on the existing platform and its flexibility, so buyers should discuss technical requirements against their current system.

The agency describes CRO audits using website analytics, heat maps, testing tools, search-intent data, and landing-page analysis to examine visitor behavior, funnel stages, and barriers to conversion. It says it uses these findings to identify practical changes to page content, calls to action, imagery, layout, and user experience. For ecommerce, it describes optimizing product journeys, reducing friction, and improving the path to purchase; it also presents redesign as an opportunity to address site structure, speed, mobile experience, SEO, and conversion goals.

The company lists ecommerce and website projects including Bixby Coffee, Ohana Ukuleles, Lucy’s Boudoir, Lime Studios, Darkfire Lighting Design, and Thrive Societe. It describes planning redesigns around the client’s goals and, for larger sites, prioritizing important pages using analytics; a site with many pages can require additional planning and stakeholder participation. Its ecommerce material says timelines vary with scope, response times, revisions, and added functionality, and that platform capabilities constrain what can be implemented. These are company-presented project and process descriptions; the available passages do not report independently verified conversion results.

A buyer should confirm the current platform and required integrations, the specific research and testing approach, which changes the agency will implement, and how success will be measured. The admitted material explains analysis and implementation methods but does not specify testing traffic thresholds, experimentation governance, project pricing, or outcome guarantees.