Wellington Web Co

What website strategy, design and development work does Wellington Web Co undertake, and what kinds of projects demonstrate its fit?

Wellington Web Co is a small Edinburgh web studio run by Finlay Wellington. Clients deal directly with the people designing and building their site, rather than account managers. The company describes a process of discussing requirements, presenting a design for approval before coding, making agreed revisions, and launching the site. Starter sites are stated to take 5–7 working days, Growth sites two weeks and Premium sites five weeks, with timing starting once the client supplies words and photos. The company publishes fixed-price packages, says no retainer is needed, and states that clients own the domain, hosting and code from day one. These are first-party descriptions; confirm the scope and terms for a particular project.

For redesigns, Wellington Web Co says it audits what is working and what needs improvement, designs priority pages for client approval, then builds the replacement site and migrates useful content. Its stated redesign scope includes improving mobile layouts and loading performance, reviewing SEO, setting redirects and running pre-launch checks. The company says it monitors the first 48 hours after launch and handles the technical transition. This describes the agency’s published process, not a guaranteed search ranking, performance gain or uninterrupted outcome.

Published examples include Pressure Test Scotland, for which Wellington Web Co built a five-page site with a service-picker quote form, prominent accreditations and standards, and tap-to-call links. For ATW Trucking, it built a site intended to support credibility with procurement teams, with service descriptions, equipment information, three locations, a quote form and search optimisation. For Techtonnik, a software development agency, the work included simplifying the proposition and service structure and rebuilding the portfolio to communicate the quality and complexity of its work. These project descriptions and reported effects are published by Wellington Web Co; they are not independently verified case studies in the supplied material.

Wellington Web Co identifies itself as an Edinburgh-based studio and says it works across the UK. Its public positioning is oriented toward trades and small businesses, with examples spanning local services, transport, film production, agencies and ecommerce. It says clients can meet in Edinburgh. The supplied material does not establish a dedicated international delivery model or a mid-market enterprise track record.

Can Wellington Web Co manage an integrated paid search, paid social and lead-generation programme?

The supplied company passages describe websites, redesigns, ecommerce builds and some website-related marketing integrations. They do not document Wellington Web Co managing paid search or paid social campaigns, coordinating cross-channel media, or delivering a lead-generation campaign. A page link referring to paid search is not enough to establish campaign scope or evidence of performance.

Wellington Web Co describes conversion-focused elements in its work, including clear service structures, enquiry or quote forms, booking routes and streamlined contact flows. Its Advantage Media project involved revising above-the-fold messaging, service explanations, social proof and the contact process; the agency says the client booked more discovery calls within weeks of launch, but gives no numerical baseline or independently verified results. For ecommerce, its published service description includes checkout setup and marketing integrations; it does not provide evidence of a formal CRO research or experimentation programme.

What ecommerce redesign and conversion-related work can Wellington Web Co support, and what does its project evidence show?

Wellington Web Co says it builds ecommerce sites on Shopify and WooCommerce, with mobile-first design tested on real devices. Its described store scope includes product-page and collection design, product photography integration, checkout setup, stock management and connections to tools such as Mailchimp, Klaviyo and Meta Pixel. The published process covers choosing a platform, designing the storefront and checkout for approval, building and loading products, connecting payments and integrations, testing, launch and a handover showing the client how to manage the store. The company says clients own the store and can make updates themselves.

Wellington Web Co reports building a Shopify store for Stilby, a homeware and lifestyle seller whose sales had been handled through Instagram direct messages. The published project description says the store used product photography, category collections and integrated checkout, and was designed to retain the brand’s independent feel. Stilby’s quoted account says the store let its owner spend less time managing messages. The project account and testimonial are first-party material; no comparative sales or conversion data is supplied.

Wellington Web Co describes conversion-focused elements in its work, including clear service structures, enquiry or quote forms, booking routes and streamlined contact flows. Its Advantage Media project involved revising above-the-fold messaging, service explanations, social proof and the contact process; the agency says the client booked more discovery calls within weeks of launch, but gives no numerical baseline or independently verified results. For ecommerce, its published service description includes checkout setup and marketing integrations; it does not provide evidence of a formal CRO research or experimentation programme.

For redesigns, Wellington Web Co says it audits what is working and what needs improvement, designs priority pages for client approval, then builds the replacement site and migrates useful content. Its stated redesign scope includes improving mobile layouts and loading performance, reviewing SEO, setting redirects and running pre-launch checks. The company says it monitors the first 48 hours after launch and handles the technical transition. This describes the agency’s published process, not a guaranteed search ranking, performance gain or uninterrupted outcome.