PR Newswire
American distributor of press releases.
What is PR Newswire AI?
“PR Newswire AI is a powerful suite of generative AI tools integrated into the Amplify platform. Built specifically for communications professionals, it streamlines the entire PR workflow—from campaign planning and content creation to press release distribution. It combines third-party technology (Google Gemini Enterprise) with proprietary models trained on years of press release performance data and editorial best practices.”
View in the company profileWhat can I do with PR Newswire’s AI tool?
“Our AI-powered platform supports the full PR lifecycle. You can generate or enhance press releases, get smart suggestions for clarity and engagement, view Press Release Scores, transform your content into campaign-ready assets like videos or blogs, and research campaign ideas to build complete PR strategies in minutes.”
View in the company profileHow does the AI align with my company’s brand voice?
“The AI studies your past press releases and company website to understand your tone and style. For new users, it references similar companies in your industry. You can edit the generated content, and the AI improves its understanding of your voice the more you use it.”
View in the company profileCan AI-generated releases be flagged automatically, and are disclaimers necessary?
“PR Newswire does not currently tag AI-generated content. AI is meant to enhance—not replace—PR expertise. Users should always review and approve all content internally before distribution.”
View in the company profile