Audits.com
Audits.com - SEO Audits: “SEO Audits Trusted by Brands, Investors & Inhouse Teams.”
Our compliance team needs to approve everything. How do you work within that?
“We’re used to it. Financial services clients like BlackRock, Aviva, and IG Markets all have multi-layered compliance workflows, and we’ve worked within every variation – from legal sign-off on individual page changes to regulatory review boards that meet fortnightly.”
View in the company profileWe serve institutional investors, retail customers, and advisers. How do you handle the audience overlap?
“This is one of the most common structural issues we see in financial services SEO. When the same domain serves multiple audiences with different intent – a retail customer researching ISAs, an institutional investor looking at fund performance, an adviser comparing platform features – content often cannibalises itself in search.”
View in the company profileHow does Google's YMYL classification actually affect our SEO strategy?
“It raises the bar on everything. Google holds financial content to a higher standard of accuracy, authorship, and trustworthiness than most other sectors.”
View in the company profileWe're a challenger brand competing against established institutions with massive domain authority. Is it realistic to gain ground organically?
“Yes, but it requires a different strategy than what works for incumbents. Established financial brands have authority built over decades, but they also carry significant technical debt, slow content processes, and bloated site architectures.”
View in the company profile