Wayfront
Wayfront: “Wayfront is client portal software for digital agencies selling repeatable productized services. Founded in 2014 as Service Provider Pro (SPP) and rebranded as Wayfront in 2026, the platform enables self-service ordering and automated order-to-delivery workflows.”
What is an SEO client portal?
“An SEO client portal is client portal software for selling and delivering SEO services. Clients get one place to check work, reports, files, approvals, messages, and invoices. Your team keeps internal notes and assignments on the agency side.”
View in the company profileWhat should clients see in the portal?
“Show clients what changed, what shipped, what comes next, and anything waiting on them. Add reports, files, conversations, and invoices so they do not need to chase your account manager.”
View in the company profileCan Wayfront replace our reporting dashboard?
“It can. Wayfront keeps automated SEO reports current with keyword rankings, backlinks, site audits, SERP features, and AI mentions. If your team already uses Looker Studio, AgencyAnalytics, or Google Analytics, embed those reports instead.”
View in the company profileDoes it replace project management software?
“For repeatable SEO delivery, yes. You can manage projects with tasks, Kanban boards, templates, permissions, and dynamic deadlines in Wayfront. If you need deep Gantt planning or detailed timesheets, keep your existing project management tools.”
View in the company profileIs Wayfront a white-label client portal?
“Yes. Use your logo, colors, and domain. Partner agencies can also get their own branded reseller portal.”
View in the company profileCan client teams have different permissions?
“Yes. Give each client coworker their own login, then control who can view, comment, approve, or manage the account.”
View in the company profile