GEO, AEO and SEO: what changes for your website?
A practical guide to search visibility, AI answers and the content decisions that help buyers understand your business.
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A practical guide to search visibility, AI answers and the content decisions that help buyers understand your business.
Separate mentions, citations and recommendations, show coverage and inspect the evidence behind each result.
Choose a tool by the decisions it helps you make: relevant questions, inspectable answers, clear coverage and useful sources.
A competitor appearing in an AI answer is a clue, not a diagnosis. Learn to assess fit, recommendation wording and sources, then turn a verified gap into a focused content or access improvement.
Measure retained answers by exact surface and retrieval configuration instead of assuming one API result represents public visibility.
Keep Gemini app mentions, grounded API citations, and Google Search AI-feature evidence distinct.
Track website selection and public X selection separately before scoring mentions, citations, or recommendations.
Separate OpenAI crawler access, answer mentions, citations, recommendations, and attributable visits.
Start with coverage, then follow the questions, answers, citations and addressable findings.
Measure Claude mentions and citations with the correct search, retrieval, and training-agent context.
Separate crawler eligibility, ranked retrieval, answer citations, recommendations, and user-triggered fetches.