Innocent Drinks
Innocent Drinks is a British beverage company.
do you source your ingredients in a sustainable way?
“We source our ingredients responsibly, which means we only get hold of them from suppliers who are committed to fair social and environmental standards. This helps us manage our impact on the planet and people.”
View in the company profilewhy don't you certify all your ingredients to one standard, like Fair Trade?
“Our ingredients come from all over the world, from thousands of different farms of all shapes and sizes. That means there's no single certification scheme that covers every one of our countries, fruits or important sustainability issues, this is why we align to the Farm Sustainability Assessment.”
View in the company profiledo you worry about food miles?
“Yes, we do. That's why we always transport our ingredients by land or sea, instead of a plane.”
View in the company profiledo you use wonky fruit and veg?
“Yes, most of the stuff we squash into our drinks is what you would call ‘wonky’. While it's all fresh and the quality is top notch, it would probably be too wonky to pass 'fresh market standards' in supermarkets.”
View in the company profilewhat's the difference between carbon neutral and net zero?
“Welcome to the wonderfully complicated world of climate jargon.”
View in the company profilewhy do you use plastic bottles instead of cartons or glass?
“Plastic is light, durable, highly recyclable and clear (so our drinkers can see exactly what's inside). Longer-term, we're focused on finding more sustainable alternatives for our packaging.”
View in the company profile