Maikkom
Maikkom: “Maikkom, l'abonnement de graphisme illimité fondé sur le design cognitif : sciences cognitives appliquées à la création graphique pour la performance. À Aix-en-Provence, à distance partout en France.”
What is cognitive design?
“Cognitive design means designing graphics from the way the brain actually works, attention, perception, memory, decision-making. Instead of merely aiming for « pretty », it structures the visual to capture attention, be understood, be remembered and trigger action.”
View in the company profileWhat's the difference between cognitive design and neuromarketing?
“Neuromarketing studies how the brain reacts to a brand (cognitive biases, emotion, attention); cognitive design applies that knowledge to visual creation. One observes, the other implements.”
View in the company profileWhat is a visual identity?
“A visual identity is the coherent set of a brand's graphic elements: logo, colours, typography, patterns and usage rules. It makes the brand recognisable and memorable across every touchpoint.”
View in the company profileBrand guidelines or visual identity: what's the difference?
“The visual identity is the system of signs (logo, colours, typography). The brand guidelines are the document that sets the rules for using it. The logo is only one element of it.”
View in the company profileWhat are the delivery timeframes?
“First deliverables typically arrive within 72 hours, then iterations follow until approval, source files included.”
View in the company profileDo you also build websites?
“Yes: bespoke showcase and e-commerce websites, designed to convert, with hosting available.”
View in the company profile