GEO, AEO and SEO: what changes for your website?
A practical guide to search visibility, AI answers and the content decisions that help buyers understand your business.
New learning paths: curated YouTube playlists for Search fundamentals and Technical SEO | Google Search Central Blog | Google for Developers
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2 publicationsWhy AI recommends competitors—and what to improve
A competitor appearing in an AI answer is a clue, not a diagnosis. Learn to assess fit, recommendation wording and sources, then turn a verified gap into a focused content or access improvement.